LICENSES, JOINT VENTURES AND STRATEGIC PARTNERSHIPS

Since our founding in 1997, CUE BALL’s core practice has been the brokerage of cross-border licence, joint venture and strategic partnership deals. CUE BALL is the world’s leading independent cross-border media licensing firm, having worked with 139 media groups and advised on/brokered more than 600 transactions (April 2020). We provide the full menu of services for the practice, everything from counsel about international development strategy and asset analysis to contract negotiation, launch planning and relationship management. CUE BALL’s knowledge of local economies, industries and cultures is unparalleled, and we have well-established relationships at the highest levels with print and digital publishers, diversified media groups, entrepreneurs and financial players around the globe. We work on both outbound deals (i.e., those for clients who license their media and content into other territories) as well as on inbound ones (i.e., local publishers who would like to bring brands and content into their territories). Our services include:

  • International development strategy
  • Asset inventory and analysis
  • Territory analysis
  • Partner identification and selection
  • Business planning (by product and territory)
  • Deal negotiation
  • Due diligence
  • Contracts
  • Product development and launch
  • Post-deal relationship management